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Liquid IV

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Liquid I.V. is a brand of electrolyte powders that are intended to support hydration. The company offers pre-packaged powders that contain a combination of electrolytes, glucose, and water. Liquid I.V. claims that its products hydrate you quicker than drinking water alone.
Liquid I.V. was founded in 2012 by Brandon Cohen, and Unilever acquired the company in 2020. The company's product line includes electrolyte drink mixes, probiotic kombucha drink mixes, immune support drink mixes, and energy drink mixes.
Some say that Liquid I.V. has three times the electrolytes of traditional sports drinks like Gatorade. However, some also say that each stick is high in salt and sugar, and that it's costly when purchased from the business website.