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Thats it

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That's it. is a brand of plant-based, gluten-free, non-GMO, and allergen-free fruit bars and snacks. The fruit bars are made from only two ingredients: fruit and fruit. They are minimally processed, so the fiber and other nutrients in the fruit are still present.
The brand was founded in Los Angeles in 2012 by Dr. Lior Lewensztain. The fruit bars are the #1 selling fruit bar in America.