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100% Pure Organic Certified Tart Cherry Juice Concentrate Ongoing research shows that tart cherries may be a natural source of beneficial phytonutrients , and may be a natural source of melatonin.* This concentrate is delicious as a topping on yogurt, and adds a flavor burst to a smoothie, or seltzer. Tart Cherries have pleased the palates of food lovers for centuries. Now there are new reasons to love tart cherries. As a recent Newsweek article said “The day when doctors say – ‘Take 10 cherries...